Elevate BMW's value by strategically leveraging virtual goods to captivate and engage Gen Z consumers.

MY ROLE

Project Lead, Concept Development, System Design, Wireframes, Design, and Prototypes

Year

2023

BMW Virtual Goods is a platform designed to allow you to connect with the brand and live the dream with exclusive merchandise that represents iconic brands, paired with unique NFTs. It is a concept of the fusion of luxury, innovation, and digital artistry in collections today.

Role and Responsibilities

  1. Led collaborative BMW SCADPro’s entry into the virtual goods market, focusing on NFTs and achieving a 15% competitive advantage by aligning product offerings with target audience preferences and business goals.

  2. Developed and implemented a comprehensive virtual goods system for BMW. This system ensured seamless integration with existing infrastructure and business processes.

  3. Facilitated developing and managing creative and visual components for virtual goods targeting Gen Z, fostering innovation to increase brand engagement.

This project is under NDA. Reach out for more details!​

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